Why we chose the name Tenora

Tenora is more than a name — it’s a statement of purpose, built to reflect our mission to bring clarity, fairness, and transparency to FX risk management.

May 22, 2025

When we set out to name our company, we knew it needed to stand for more than just a product. It had to represent a shift in mindset—away from opaque systems and toward a future where transparency and better financial outcomes are the expectation, not the exception.

A name inspired by purpose

Our name is inspired by the financial term “tenor”, which denotes the time remaining until a financial contract matures. It’s a technical word, used in FX and derivatives markets, but one that reflects the seriousness and precision of financial risk management. We adapted it to Tenora—a name that captures our forward-thinking approach to helping finance teams manage FX risk with clarity, confidence, and data-driven insight. It’s a nod to the professionals we serve, and a signal of the values we stand for.

What Tenora stands for

In a space where pricing can be obscure, markups hidden, and outcomes unpredictable, we believe finance professionals deserve better. Tenora stands for:

Transparency: Giving teams full visibility into what they’re being charged—and why.

Fairness: Eliminating hidden costs and letting data lead the decision.

Clarity: Simplifying the complex, so you can act with confidence.

Better outcomes: Because reducing risk shouldn’t come with added cost or confusion.

A Name with Purpose

Tenora isn’t just a fintech brand. It’s a statement of purpose:

- That finance leaders should be empowered.

- That opacity has no place in modern FX management.

- That smart, strategic decision-making should be supported by facts—not buried in fine print.

We’re here to build that future, and we’re starting with the Hedge Analyser.